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Webinar #2 – Market Positioning
April 29, 2020 @ 8:00 pm – 9:00 pm
THE DESIGN THINKING IN MARKETING PROGRAM
Since the first series of THE DESIGN THINKING IN MARKETING PROGRAM was a success, we decided to do it again. This time with some slight improvements based on the feedback we received.
So, Adina Timar, in collaboration with InnovatingSociety, prepared a 4-week program, with three Live Webinars and one Online Workshop, to help you innovate your marketing activities, by using the Marketing Canvas 2.0
THE MARKETING CANVAS 2.0
The Canvas is the result of incorporating Design Thinking in the marketing strategy, and it is built on the principles that stand behind the Business Model Canvas, Value Proposition Canvas, Agile, and Sprint Methodologies.
The Marketing Strategy is not only for Marketers but for the whole organization to understand and collaborate (multi-disciplinarity!) on building the strategy and aligning it to the company’s goals and values, and the Marketing Canvas 2.0 helps you do just that.
In order for you to better understand the Marketing Canvas 2.0, we have split it into three webinars and one online workshop:
WEBINAR #1 – Brand Identity (22.04)
Learn how to build your brand vision and identity, transform features into benefits, and the into values so your USP can speak your customer’s language.
WEBINAR #2 – Market positioning (29.04)
Learn how to analyze your competition and define your positioning in a way that makes you stand out from the crowd.
WEBINAR #3 – Customer Journey (6.06)
Learn how to connect with your audience and how to provide the right time, so that you know what your customers need and when.
ONLINE WORKSHOP (13.05)
Bridge the gap between theory and practice and learn how to organize all your ideas into a straightforward marketing plan, without falling into the “overthinking” trap, using agile methodologies and Design Thinking.
You can buy each webinar individually for € 4.99 and the workshop for € 39.99, or you can purchase the entire program and save €15, meaning that you only pay for the workshop and get three webinars for free.
The speaker is Adina Timar (RO), Adina is a Product Marketer with 6 years of experience in the Tech Industry. She is working with SMB’s on creating products that deliver real value to customers who use them. With a strategic and customer-centricity mindset, she’s a strong promoter of building innovative products that not only enhance the customer’s experience throughout the journey but also drive business success.
WHO CAN BENEFIT FROM THIS
Anyone who is interested in marketing, students, young professionals, experienced professionals who can come to share their experience.
Register for WEBINAR #2 here.